San Diego Daily Transcript, March 9, 2001

Hospitality Homepage

by Melanie Potter

Recently opened Big City Chefs is developing a new service to help a growing contingent of culinary-trained chefs enter the (personal chef) industry. The company sends professionally trained chefs into the kitchens of busy families, executives, athletes, and those needing special dietary assistance.

"Not all personal chefs are interested in managing their own business entity," states David Fischbein, President of San Diego, CA-based Big City Chefs. "To allow chefs to join the industry more easily, we bundle a service package comprising marketing, billing, customer service, online account management, powerful web-based business tools for personal chefs, and vital industry education and support networks, all at significantly reduced start-up costs."

The formula is proving successful: the company's impressive roster of chefs includes executive-level restaurant veterans (with past stints at) regionally and nationally renowned restaurants such as San Francisco's Boulevard and San Diego's Pamplemousse Grill, Café Japengo, and Sam Choy's.

Big City Chefs plans to expand into the Los Angeles, Orange County, Silicon Valley, and San Francisco regions by year's end.

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